Weekly Roundup: ON Holding +11%, BABA +3%, Nasdaq at Record Highs
The S&P 500 climbed nearly 2% on the week, the Nasdaq set a fresh record, and the crowd that stayed long through the geopolitical noise got paid

Ticker Ratings
| Ticker | Rating | Entry Price | Current | $ Gain | % Gain |
|---|---|---|---|---|---|
| ONON On Holding AG | buy | $30.23 | - | - | - |
| BABA Alibaba Group Holding Ltd | hold | $116.51 | - | - | - |
| META Meta Platforms, Inc. | buy | $748.12 | - | - | - |
| PHM PULTEGROUP INC/MI/ | hold | $120.70 | - | - | - |
| IBM INTERNATIONAL BUSINESS MACHINES CORP | hold | $230.97 | - | - | - |
| AMGN AMGEN INC | hold | $408.39 | - | - | - |
| MSTR Strategy Inc | buy | $170.54 | - | - | - |
| BTC Grayscale Bitcoin Mini Trust ETF | buy | $86442.00 | - | - | - |
| UBER Uber Technologies, Inc | buy | $70.27 | - | - | - |
| COST COSTCO WHOLESALE CORP /NEW | buy | $900.90 | - | - | - |
| MCD MCDONALDS CORP | hold | $250.49 | - | - | - |
| LLY ELI LILLY & Co | buy | $1177.69 | - | - | - |
| THO THOR INDUSTRIES INC | sell | $72.49 | - | - | - |
| ACN Accenture plc | hold | $182.69 | - | - | - |
| NVO NOVO NORDISK A S | hold | $39.47 | - | - | - |
Let's be honest: if you spent this week refreshing Reuters headlines about the Iran war and rotating into cash, the market just charged you tuition. The S&P 500 closed Monday at 7,764.70, up 1.49% on the day and capping a week where every dip got bought. The Nasdaq did even better, surging 2.26% on Monday alone to a fresh record close of 27,122. The VIX, meanwhile, slid to 14.81, which is the market's polite way of saying it doesn't care about your geopolitical anxiety spiral.
The biggest chatter winner of the week was unquestionably $ONON (On Holding). The stock surged 11% in a single session after news broke that a major athlete partnership is driving brand momentum, and the YouTube crowd was all over it. Separately, $BABA (Alibaba) jumped 3% pre-market on a new AI chip reveal, with the company claiming it triples the performance of its predecessor and can compete with Nvidia. That's a bold claim, and US export controls on TSMC access are a real ceiling on execution, but the buzz was loud enough to move the ADRs. BABA sentiment has been quietly building for weeks and this week it cracked into the mainstream conversation.
The other heavyweight chatter moment came from $META, which pulled back about 2% mid-week after its earlier monster run driven by the Muse AI agent hype. One analyst on a Jones Trading appearance called the broader AI trade a bubble but singled out Meta as having legitimately "reinvigorated" itself, taking the market leadership role Google held earlier in the year. That's a meaningful distinction. AI enthusiasm is the tide lifting boats right now, but not all boats equally.
On the macro side, the 10-year Treasury yield bounced between 4.94% and 5.01% all week like it couldn't decide what it wanted to be when it grew up. The brief dip below 5% Monday morning gave housing stocks a breath of fresh air, though PulteGroup's CEO was candid on CNBC that rates need to fall to around 4.5% before normal affordability returns. $PHM is worth watching into year-end if rates cooperate. Oil, meanwhile, slipped below $98 per barrel as US-Iran diplomatic chatter picked up around the UNGA, giving the market another excuse to rally.
The call that held up best from last week's sentiment: stay long AI, ignore the geopolitical noise. The call that aged worst: rotating defensive because of the Iran headlines. The S&P didn't blink. This market is priced for a world where the AI productivity story is real and geopolitical risk is a background hum, not a portfolio event. Whether that's wisdom or hubris is the question nobody on YouTube is asking loudly enough yet.
Bears had every excuse this week: war crimes allegations at the UN, 10-year yields flirting with 5%, a press freedom crisis at the White House, and a housing market at its worst affordability since the early 1980s. The market looked at all of it and posted its best session of the quarter. That's either the most resilient tape in years or the most complacent one, and the answer probably depends on what the Fed says next.
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Mentioned: $ONON, $BABA, $META, $PHM, $IBM, $AMGN, $MSTR, $BTC, $UBER, $COST, $MCD, $LLY, $THO, $ACN, $NVO